Cookie Policy
Last updated:
1. What is a cookie?
A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. It stores information (preferences, login state, consent choices, usage statistics).
This policy details the cookies used on replaystudio.ch, their purposes and how to control them. It complements our Privacy Policy and is based on the FDPIC Cookie Guidelines (Jan/Oct 2025), art. 45c of the Swiss Telecommunications Act (TCA) and the EU ePrivacy Directive for our European visitors.
2. Categories of cookies used
We distinguish three categories:
2.1 Essential cookies (always active)
These cookies are necessary for the site to function and cannot be disabled. They do not require your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
replaystudio_cookie_consent | REPLAY Studio (localStorage) | Remembers your consent choice | 13 months |
2.2 Analytics cookies (with your consent only)
These cookies help us understand how visitors use our site to improve it. They are only set after your explicit consent via our banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google LLC (USA) | Distinguishes visitors | 2 years |
_ga_* | Google LLC | Google Analytics 4 session ID | 2 years |
_gid | Google LLC | Distinguishes visitors (24h) | 24 hours |
_gat_* | Google LLC | Throttles requests to GA | 1 minute |
| Google Tag Manager cookies | Google LLC | Tag manager (conditional loading) | Session / persistent |
2.3 Marketing cookies (with your consent only)
These cookies measure the effectiveness of our advertising campaigns (Google Ads, Meta/Facebook) and attribute conversions (contact form, web quotes) to the right campaign. They are only set after your explicit consent, separate from analytics cookies consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google LLC (USA) | Google Ads conversion tracking | 90 days |
_gcl_aw | Google LLC | Ad click identifier | 90 days |
_gac_* | Google LLC | Campaign data for attribution | 90 days |
_fbp | Meta Platforms Inc. (USA) | Meta Pixel browser-level identifier | 90 days |
_fbc | Meta Platforms Inc. | Meta ad click identifier (captured from ?fbclid=) | 90 days |
Google LLC and Meta Platforms Inc. are certified under the EU-US Data Privacy Framework (DPF).
3. Manage your consent
On your first visit, a banner allows you to accept, refuse or customize your cookie preferences.
You can change your choice at any time by clicking the "Manage cookies" button in the site footer.
Your choice is kept for 13 months. Beyond that, the banner will reappear to renew your consent.
5. Changes to this policy
This policy may be updated to reflect technical or regulatory changes. The "Last updated" date appears at the top.